Rébien Ghazali: The Multimillionaire Sales Professional Mentoring People to Change Their Lives

Tim Laanstra ✔️
5 min readMay 10, 2024

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I had the honor of chatting with Rébien Ghazali, the CEO of Digital Sales Nomads. He is an international entrepreneur and sales professional who has helped mentor thousands of others into top-tier sales closers and transform their lives. He spoke to me about how he pivoted his life from a pizza manager to becoming a multimillionaire and a much sought-after name in the sales mentoring landscape. His commitment: to bring value to people’s lives.

Rébien’s call to a career in sales began at a very early age, at just 16. Given his ascendance over the last decade, he has come to reflect that the sky is truly the limit and helping people realize their own value and potential is exceptionally important.

This is in sharp contrast to his earlier life, when, despite his parents advocating that school was the launch pad for success, he opted to look around and landed a job at Domino’s Pizza. “I was just a normal guy,” he said, “thinking anything was possible within my reach. The perfect thing possible was to become a manager and own my own Domino’s shop because I thought it was the highest possible thing I could achieve.”

Inevitably, his plans to achieve more hit a brick wall, and a career in the pizza franchise was “proving way too slow.” However, a chance encounter led him to consider getting involved in sales, and he was sold on the idea of “how much money I could make, not on the hours you work, but on the results you give.”

The critical shift was in realizing that as a teen edging towards his 20s, Rébien was already beginning to live within limits, whether imposed or by his own self-belief. He said: “That was the first time where my mindset completely shifted into believing in myself and thinking limitlessly as if nothing else, no one’s opinions mattered. Believe in yourself, just work towards it and more and more things start happening.”

By changing his mentality, he became one of the best sellers in his position, was promoted to manager, and was able to pass on his wisdom to others on the team. He elaborated: “Based on believing in themselves and changing their thinking, they started trusting themselves more and making more money.”

However, the external limits imposed on his own success by those above and around him ignited a fire that he has been fueling and burning ever since. He said: “The issue of being in such places is that people always try to knock you down if you want to be better than them. I had big dreams, but everybody around me told me you could not do it.”

That can-do attitude led him to quit, but he found himself in the position of what to do next. He began questioning himself and his future before setting his sights on buying himself a course in marketing.

He said: “I didn’t know what I wanted to do, but I opted to jump into mastering marketing services. Guess what happened? I sold marketing services to two different companies. They paid me $3000, which was the complete investment of the course, and I made money.”

That entailed hard work, but he realized he had finally found his calling; selling online mentorships that enabled people to change their lives in a step-by-step plan soon took over. He added: “I soon realized that everybody wants a better life; everybody wants to find a way out to do the exact steps I did to travel the world and do whatever I want. But what could I do to make more of me? If I have more people like me, I can build a whole business. The one thing I was good at was coaching people.”

He designed his course and “realized very fast that people are willing to pay a lot more money for a course than for a commission.” Within a year of selling his course, he had made his first million dollars. Having moved to Dubai and continuing to execute multi-million dollar deals, he began to look at life differently.

He said, “I thought my life was just fading away because I wasn’t doing it for the right reasons anymore. So I went back. How can I do something that will change people’s lives? I know how to build businesses. I know how to make people valuable.

“I went back to the students I’ve coached, and I’ve seen them all make multiple million-dollar businesses because I was never teaching them to use sales as an end goal. I was teaching them to use sales as a fundamental pillar. I was teaching them how to reflect better, how to look for problems and solve them.

“I started realizing that my teaching style is much more than just sales coaching. It’s about finding a solution for people on a regular basis. To help people with this journey, I use a unique model called ‘Ascension Architecture.’ We guide students from leaving their 9-to-5 job to becoming an appointment setter, then starting as a high-ticket closer, learning to be a growth specialist, and eventually starting their own business. It’s a path I designed to guide them through their careers, providing them with the skills and mindset needed to achieve their full potential.”

Rébien added: “Sales is a fundamental step in a person’s journey of entrepreneurship. I teach them how to gain experience, how to work remotely, and how to become the best closers in the game. I teach them how to give more value, how to use that value to manage and get more responsibility, and then use all of the experience to start their own businesses.”

He concluded: “Giving back doesn’t necessarily always have to be money. It’s also the advice you give. The things that you say are important, too. But believing in someone’s potential more than those with experience helps inspire people to move forward in their lives.

“I focus on people who are way smarter than me but are just too afraid to admit it. I can see it in their eyes, and it’s also why those top students become multimillionaires: I saw their potential from the get-go. I want people to be limitless and realize their full potential.”

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Tim Laanstra ✔️
Tim Laanstra ✔️

Written by Tim Laanstra ✔️

Serial entrepreneur & writer - Due to the big variety in my network, I have a keen interest in a wide array of topics.

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